30 Day Marketing Plan

IN ACTION:

 

I intend to show that your home will sell in 30 days because I will perform in 10 days the work that other realtors take 30 days to do.  The best exposure to a home for sale is the first 30 days.  If the agent isn’t ready to market that home fully within 10 days the best potential buyers will be missed.

Several of these steps can and usually are combined they are given an individual listing to show their importance and to enable me to keep my agreement and promise.  My promise is that each one of these steps will completed as agreed. 

Day #1

1.       Present 30 day marketing plan to owner(s).

2.       Explain what the multiple listing service is and what it does.

3.       Give a computerized presentation of the (MLS).

4.       Explain what the world wide web (WWW) is, how I use it and what special benefits that provides for you.

5.       Give a computerized presentation of the (WWW), my personal web site, and other web sites that will be used to help market and increase the number of potential buyers for your property.

6.       Explain where buyers come from.

7.       Show how real estate agents select homes to show.

8.       Explain the importance of pricing your property right for the market.

9.       Show examples of newspaper advertising.

10.   Show examples of cards, mailings, brochures, signs, and other marketing tools.

11.   Explain how my national relocation and national referral services work.

12.   Explain how my “Talking House” system works.

13.   Explain how the agents and office staff at United Property Brokers, Inc. work together to provide information to buyers and set-up showings with agents.

14.   Explain how all agents and all real estate offices connected to the multiple listing service work together to match-up buyers and sellers.

15.   Explain how buyers are pre-qualified.

16.   Give you some tips to help your home show better and sell faster for more money.

17.   Show you what buyers are comparing and what motivates a buyer to buy.

18.   Answer any questions you may have.

19.   Agree on terms for the marketing of your property.

20.   Do Market Analysis.

21.   Discuss best price to advertise property for.

22.   Discuss and arrange best time for Open House.

23.   Take pictures (inside and out) for Internet, mailings and brochures.

24.   Set-up “Talking House”.

25.   Set-up yard sign and lock-box.

Day #2

1.       Submit listing to office staff.

2.       Submit listing to multiple listing service (MLS).

3.       Send e-mail to over 6,000 (and growing) real estate offices (National referral network) through-out the United States giving them information about your home being on the market.

4.       Send e-mail to a rapidly growing list of international real estate offices giving them information about your home being on the market.

5.       Send fax of flyer to 300+ agents in the metro area

6.       Submit listing to 6 different web sites such as Realtor.com in addition to my own.

7.       Set-up an area on my web site specifically for you and your property.

8.       Make up “special features” cards to be placed though-out your home.

Day #3

1.       Check (MLS) for mistakes.

2.       Make-up professional looking mailings and “Just Listed” announcements and send to copier.

3.       Arrange with a title company to do an “owners and encumbrances” (O & E) to determine what liens are on the property and how much is owed.

Day #4

1.       Review O & E.

2.       Check web sites that the listing was submitted to for mistakes.

3.       Pick up brochures and mailings.

4.       Prepare and schedule ad to run in Rocky Mountain News.

5.       Fax to agents who have shown your property a feed-back request form.

6.       Announce new listing in office meeting and post notice in office.

7.       Schedule company tour.

Day #5

1.       Bulk mail or hand deliver approx. 2,000 mailings to neighbors, farm area, and lead generators giving them information about your property and the open house date if scheduled.

2.       Distribute brochures to real estate offices in the area.

3.       Invite neighbors and neighbors friends to the next open house if scheduled.

Day #6

1.       Call owners for weekly follow-up, market update, review of feed-back and steps completed review.

2.       Hand deliver 500 flyers to neighbors asking for referrals of possible buyers.

3.       Promote your home in each e-mail message that is sent out to other Realtors.

Day #7

1.       Check MLS for comparable homes new on the market.

2.       Call owners for weekly follow-up, market update, review of feed-back and steps completed review.

3.       Discuss possible problems and ideas for solutions.

Day #8

1.       Implement ideas for solutions.

2.       Fax to agents who have shown your property a feed-back request form.

Day #9

1.       Check on brochures in sign box.

2.       Contact any buyers I know of who have seen your property for feed-back.

3.       Deliver new flyers to the home

Day #10

1.       Give owners a computerized demonstration of what property looks like on varies web site on the world wide web.

 

if your property hasn’t received an acceptable offer by the end of the 30 days, each step is repeated with any modifications necessary or agreed to during our meetings.

 

In addition to these steps in listing, marketing, advertising and promoting, I will still perform all my other obligation such as:

1.     Educate Buyers and Sellers.

2.     Actively search for buyer for your property.

3.     Pre-qualify buyers to make sure that your property  is the right for the buyers and that the buyers can qualify for the financial obligations that will come with the purchase of your property.

4.     Show your property by appointment.

5.     Negotiating the sale of your property.

6.     Writing up the terms of the transfer on a buying/selling agreement.

7.     Deliver and present contracts, addendums, and counter-offers.

8.     Secure the agreed upon earnest money in a trust account.

9.     Have a title search done.

10. Arrange financing if necessary.

11. Arrange for appraisers and inspectors if necessary.

12. Coordinate with the title company and financial institution to provide for a smooth transfer of title at closing.

Insure that all the paperwork (liens, lien pay-off, tax certificates, warranty deeds, buying/selling agreement, any additional addendums, and closing authorization) are properly filled-out, signed, notarized, recorded and returned to the proper people.